The Instagram Poll sticker on Stories is one of our absolute favorite tools for Instagram marketing. This handy little feature takes just a few seconds to add to your Story and even less time for your followers to answer.
But, that quick interaction can give you tons of valuable insight about your audience, help you conduct market research, or just drive up your engagement in Stories!
In this bite-sized post, we’re going over the essentials you need to know in order to make Instagram Polls. From step-by-step instructions to tons of question ideas, here’s what you’ll find below:
How to Make a Poll on Instagram Stories
Have a burning question for your Instagram followers, or want to use polls to learn about your target market? Instagram Poll questions are the perfect way to do it.
An Instagram poll is a Story sticker that allows your followers to select one of two answers to a question of your choosing.
The poll question and the answers are customizable, so you can really use story polls for anything you can think of!
Change the answers to yes or no, this or that or custom options as long as they’re under 22 characters. You can even use emojis!
Here are the exact steps to add a poll on Instagram Stories:
- Open Instagram Stories
- Tap the Plus icon to create a Story
- Upload the photo or video for your background (tap the square in the bottom left corner of your screen)
- Tap on the Sticker Icon (smiley face) to open the sticker tray
- Select Poll
- Type your question or prompt
- Tap the blue “Yes” and customize your answer
- Tap the blue “No” and customize your answer
- Tap and hold the Poll sticker to position it on your Story
- Share your Instagram Stories post
You can also create a poll on Instagram without a background image in Instagram Create Mode!
Start a Free Trial of Tailwind for Instagram!
- Schedule photos and videos directly to your Instagram feed with Auto Post.
- Optimize every post for more engagement with SmartSchedule and Hashtag Finder.
- Automatically hide your post’s hashtags in the first comment to keep your caption clean & clutter-free.
- Make your posts more discoverable with user tagging & location tagging.
- Analyze what's working across every post and profile with smart analytics.
How to View Responses to Your Instagram Story Polls
Instagram users have 24 hours to respond to your poll (the length of time an Instagram Story is live.) Once the 24 hours is up, you’ll receive a notification with the final results of your poll. The poll will disappear from your Stories, but you’ll be able to find it in your archive or your Instagram Story Highlights (if you’ve saved it!)
You can also periodically check insights on your poll to see how results are shaping up! Here’s how to check poll responses:
- Go to your Instagram Homepage
- Tap the “Your Story” icon at the top left of your screen
- Find the Instagram Story with the Poll Sticker on it
- Tap the “Seen By” icon in the bottom left corner
On this screen, you’ll see the current tally of votes for both options at the top, and a blue “Share Results” button.
Underneath this button, you’ll see a broken-out list of Voters, and which option they chose. Then under the Voter section, you’ll see Viewers, where every person who has seen your Instagram Story so far is listed.
Are Instagram Polls anonymous?
Instagram poll answers are not anonymous – the creator of the Poll will see your username and the option you voted for. Regular Instagram users and poll-takers won’t be able to see which option you voted for, though!
Although individual votes are hidden, your followers and others will see poll results after they take the poll in the form of percentages for each answer.
Want to update your followers on the winning answer? It’s super easy – just click the “Share Results” button we mentioned above!
This will create a replica of your Story, but instead of the poll sticker, it will show the percentage results for each option.
You can add text, GIFS, or doodles to this Story before sharing it with your followers.
Looking for ways to boost your engagement and create Stories your followers will love? Take our Instagram Story Challenge!
20 days of end-to-end Story Starter prompts that will help you design dazzling Stories with ease. Everything from word prompts to designs, and more are included. Story Starters take the guesswork out of your Instagram Story strategy - and add in a whole lot of fun!
3 Instagram Poll Ideas You’ll Want to Use
Social media isn’t just for engagement – it’s a powerful way to get feedback from your audience! Here are three ways to get more engagement, reach and meet marketing goals.
1. Polls Featuring This or That? Questions
Some of the best Instagram polls questions for marketing research are disguised as fun this or that questions.
You can post Instagram polls questions related to your niche or audience to find out what they’re most interested in reading, buying, and seeing in their lives!
For example, a travel blogger could ask “which would you rather?” and have options like:
- Cancun or Reykjavík
- Airbnb or Hotel
- Beach or Mountains
This seemingly innocent poll could help that travel blogger shape their next content series and drive more traffic to their blog from Instagram!
2. Do Product Research with Instagram Story Polls
If you’re torn on which product or service to launch next, or want to know more about your audience pain points, pose the question in an Instagram poll!
If you don’t have enough space to explain your service ideas in the 22 characters, here’s an easy fix.
Change your poll answers to A and B, and use the Instagram Story text tool to explain each of the options. You can even create multiple Story frames before posting your poll, to offer product mockup images, or a video of you explaining each!
3. Use Instagram Polls to Tease Your Website
Poll questions for Instagram don’t always have to be just about answering a question – they can also be a handy tool to get more eyes on a web link!
When you create your poll, ask a question that can only be answered after visiting a link. To generate enough interest to visit that link, you’ll want your poll question to be a bit mysterious and teasing!
If you have over 10,000 followers on Instagram or have a verified Instagram account, you can use the swipe up link in Stories. Otherwise, direct your followers to your link in bio!
Want to make driving traffic from Instagram easier than ever? Set up your FREE link in bio tool now! Smart.bio by Tailwind is an advanced link in bio tool allows total brand customization, a mix of static and post links and in-depth analytics to help you turn your followers into web traffic with ease.
See the full Facebook Live Event with Jeff Sieh of Manly Pinterest Tips and me:
Pin It For Later 📌:
![<strong>AI Social Media Content Marketing: The Definitive Guide [2023 Edition]</strong>](https://www.tailwindapp.com/wp-content/uploads/2023/05/AI-Social-Media-Content-Marketing-The-Definitive-Guide-4.jpg)
35 Comments
[…] How to Use Instagram Story Polls for Fun, Engagement, and Marketing […]
[…] How to Use Instagram Story Polls for Fun, Engagement, and Marketing, Tailwind […]
[…] How to Use Instagram Story Polls for Fun, Engagement, and Marketing, Tailwind […]
Thanks for sharing these wonderful tips. I will try this out
Thanks, Kristin! I’m trying to get engagement and traffic on Instagram and these tips will really help.
I’ve tried this and it works great. The engagement rate enhanced quite a bit after trying out stickers. Do you have any tips for changing the default background color of the story? I would like to customize the colors as per the post. Thank you for the tip, Kristen!
Hi Swati! Check out #3 in this post: https://blog.tailwindapp.com/instagram-story-tricks/ There’s a tutorial of exactly what to do to change a background color in your Stories so you can pick the shade! I hope that helps. Thanks for reading! – Kristen
I see lot more valuable stuff there. Can’t wait to try it. Thank you so much Kristen.
[…] Posting a poll […]
[…] Instagram Stories, including asking questions that you can reply to publicly, asking people to vote on a specific subject, or asking people to show their appreciation for a video, product or an image using a slider […]
[…] in the “Top Posts” section. Your post appears in “Top Posts” when it receives enough engagement over a short period of time to convince Instagram that it is more popular than other posts tagged […]
[…] of how to utilize study results to create an email. Social network surveys can likewise provide you insights into what’s popular with your audience. Take this example from swimwear brand Mimi and August(formerly known as Mimi Hammer )… […]
[…] a Poll or Questions Sticker on Instagram Stories! Interested viewers can respond to your question or poll, […]
[…] Instagram Stories was launched in 2016 and quickly dubbed a clone of Snapchat that would kill off the platform entirely! 😱 […]
[…] Instagram Stories, including asking questions that you can reply to publicly, asking people to vote on a specific subject, or asking people to show their appreciation for a video, product or an image using a slider […]
[…] and surveys to social media posts is one sure-fire way to boost engagement. For example, you can use Instagram Polls to ask your followers about their preferences – it’s easy for them to respond, and it provides […]
[…] Posting a poll […]
[…] Polls to help your viewers determine if they have a need you can fill. For example: leading questions […]
[…] new insta-poll feature allows IG sellers to upload photos of products and include an insta-poll. This can be an […]
[…] Polls are another unique way to grow your account, engage your audience, and conduct some market research! When you create a poll, ask your followers on other social media platforms to watch your Instagram story and vote for their answer. This will bring your followers from different platforms to your Instagram account! We have created a full post detailing how you can use Instagram Polls for fun engagement. […]
[…] Instagram has been hard at work on Stories, making them more prominent in our feeds. Take the hint and use them! You can add videos or still images. And now, if you’re on iOS, you can tag other users in stories with stickers! It looks pretty and it’s as easy as clicking on stickers after you make your story and choosing the @mention sticker! Just add the username you want to tag, hit “Done,” and move it where you want it. In my case, I wanted to cover up my light fixture. 😉 […]
[…] but you can also reply to other people’s stories using text, photo, or video. You can even run a poll on your own Instagram story – it gives your followers an easy way to […]
[…] do you like better?” but if you want conversations and connection in your comments section, use a poll on Instagram Stories for this-or-that […]
[…] Poll Sticker or Emoji Slider Sticker: Fans love voting in your Instagram Story poll by clicking your sticker or sliding the emoji over. […]
[…] Live, and IGTV also offer many ways to encourage audience engagement. For instance, you could create a story poll, which gives your audience a quick way to voice their opinion. Everyone likes to give an […]
[…] in the “Top Posts” section. Your post appears in “Top Posts” when it receives enough engagement over a short period of time to convince Instagram that it is more popular than other posts tagged […]
[…] Stories aracılığıyla sizinle etkileşim kurmaya teşvik etmenin birçok farklı yolu vardır. belirli bir konuda oy vermekveya kaydırma çubuğu kullanarak insanlardan bir video, ürün veya resim için beğenilerini […]
[…] Anketler, hesabınızı büyütmenin, hedef kitlenizle etkileşim kurmanın ve biraz pazar araştırması yapmanın başka bir benzersiz yoludur! Bir anket oluşturduğunuzda, diğer sosyal medya platformlarındaki takipçilerinizden Instagram hikayenizi izlemelerini ve yanıtları için oy vermelerini isteyin. Bu, farklı platformlardan takipçilerinizi Instagram hesabınıza getirecek! Ayrıntılı bir gönderi oluşturduk eğlenceli katılım için Instagram Anketlerini nasıl kullanabilirsiniz?. […]
[…] Instagram Stories was actually introduced in 2016 as well as swiftly dubbed a duplicate of Snapchat that may get rid of off the program totally! 😱 […]
[…] totally different font styles or different colors, include GIFs, ask your audience questions, create a poll, incorporate hashtags and site tags for extra eyes 👀, together with tagging various other […]
[…] Tales, together with talking to concerns which you can respond to openly, talking to individuals to vote on a specific subject, otherwise talking to individuals showing their unique admiration for a video clip, item otherwise […]
[…] IGTV provide numerous methods to motivate target market involvement. As an example, you possibly can create a story poll, which supplies the target market a fast strategy to voice their own point of view. Every person […]
[…] Surveys tend to be an additional one-of-a-kind method to increase your membership, have interaction the viewers, or administer some industry investigation! Once you produce a survey, pose a question to your fans in additional social networking systems to look at the Instagram tale or ballot with their address. This may convey the fans from completely different systems your Instagram membership! We now have developed a complete submit detailing how you can use Instagram Polls for fun engagement. […]
[…] people’s stories making use of textual content, picture, otherwise movie. You can easily also run a poll on your own Instagram tale – it supplies your own fans a straightforward technique to […]
[…] area. The blog post appears to be like in “Leading Blog posts” whenever it acquires sufficient engagement over a brief period of times to persuade Instagram that it’s a lot more common than some […]