Hang on to your hats, because you’re about to be blown away by our latest feature. 🤯Today we’re officially launching Smart.bio by Tailwind 🎉, a FREE link in bio tool that will help you drive traffic from Instagram like never before!
With just one click, your followers will have access to all your featured content with not one, but two customizable linking options. 🤩
If you’ve dabbled with another link in bio tool before, you’re probably used to having either static button links for your content or linked post images on your landing page.
Now with Smart.bio, you can use both!
Any static links will live at the top of your custom landing page as button links.
These are handy for newsletters, links to your other social profiles OR content that’s relevant to your followers time and again.
Linked post images will appear under your button links, and allow your followers to click through to products, pages or blogs featured in your latest Instagram feed posts.
It’s the best of both worlds! 🌎 And that’s not the only thing that makes Smart.bio the most advanced FREE link in bio tool around. It also has features like:
- Complete customization options for your landing page, including title, link style, and buttons in any color
- In-depth performance analytics that measure page views, link clicks and your overall click-through-rate (CTR)
- Personalized calls to action (CTAs) under your linked post images to help give your followers context and encourage clicks
With Smart.bio by Tailwind, you can make the most of every Instagram post to drive traffic and increase sales. And did we mention it’s FREE, now and forever? 😍
Set up your own Smart.bio by Tailwind for FREE right now – no credit card required! 🎉
Wait. What Does Link in Bio Mean On Instagram? 🤔
‘Link in Bio’ refers to a clickable hyperlink at the end of your Instagram profile bio.
Instagram allows for one website or URL to be included in your bio, making it valuable real estate for driving traffic and sales from your website or blog.
How to put a link in your Instagram bio:
You can add or change the link that appears in your bio by going to your Instagram profile > Edit Profile > Website. Once you enter your URL of choice, click done to save!
The hyperlink will now appear underneath your bio text on your Instagram profile.
But wait. If you can just add your entire website to your link in bio, why would you need a link in bio tool? 🤔
There’s a couple of reasons that adding your website URL to your Instagram profile and calling it a day may not be helping you get much traffic. They are:
- Your website URL is not trackable which means you’ll never know just how many people are clicking on your website from Instagram unless you use a trackable URL or a link in bio tool.
- Your followers may get lost when they search for the specific product or post they saw on your Instagram and give up before they find it.
- Your followers may never click your website because they already assume they’ll have to search for that relevant content and simply don’t want the hassle!
- You might be switching your website link multiple times a day if you feature lots of products and posts. Talk about a headache!
All of these reasons spell bad news for your plan to drive traffic to your website from Instagram. That’s why link in bio tools are so handy (and it’s a major bonus when they’re FREE like Smart.bio by Tailwind!) 😉
When your followers click on your custom Smart.bio link, they’ll be taken to a crisp, clean landing page that features all of your links in one place – no switching or searching required!
Plus, your Smart.bio landing page updates automatically when you schedule with Tailwind for Instagram. That means when your linked post goes live, the clickable image will appear on your landing page without any extra lifting on your part!
Want to Smart.bio in action? Let’s take a look!
How to Get FREE Traffic From Instagram with Smart.bio
Step #1: Log in to Tailwind on Desktop
Set up your Smart.bio login (or log into your existing Tailwind account).
Once you’re in the dashboard, click the link icon on the left to begin setting up your Smart.bio!
First, you’ll claim your custom URL. You can use anything you like, including your name, brand name or website! We used /bestlinkinbioever for our example, because… well… 😉
After you claim your unique Smart.bio URL, you’ll be taken through a simple three-step onboarding to review:
- How to add your button CTAs at the top of your landing page
- How to add links to existing posts (or Auto Post your links with Tailwind for Instagram!)
- How to customize your Smart.bio landing page with colors, titles and CTAs for your own uniquely you branding.
The onboarding is super easy to complete. Then you’ll add your first links!
Step #2: Add Links to Your Existing Posts
Smart.bio also makes it easy for you to add links to existing posts! When you first claim your URL, you can easily import existing posts and use our suggested links – or add your own!
Pull your latest posts in the Smart.bio dashboard at any time by clicking Get Your Latest Posts, drop in your link and click Add to see your linked post image appear! 💥
Step #3: Automatically Schedule a Linked Post with Tailwind for Instagram
If you’re tired of crafting the perfect post and caption and then scrambling to link in another tool (#same) then Tailwind for Instagram is the answer to your prayers! 🙏
Tailwind allows you to automatically update your Smart.bio page when a linked post goes live when you schedule with our tool – and it’s so easy, you won’t believe it!
Here’s how to seamlessly integrate your Smart.bio into your scheduled posts when you
- Open your Tailwind Dashboard > Publisher > Drafts.
- Upload your image, type and format your caption, add in your favorite emojis and select the hashtags you want to use with Tailwind’s Hashtag Finder.
- Scroll to the bottom of your post draft and past in the link you wish to use.
- When your post is perfect, hit Add to Queue.
- Presto! ✨ Your scheduled post will automatically post at the best time for your followers (when you have Auto Post enabled) and your linked post image will appear on your Smart.bio page.
Step #4: Let Your Followers Know Where to Find Your New Link in Bio
Now that you’ve added links to your posts and customized your FREE link in bio tool to reflect your brand, it’s time to share!
Make sure to clue your followers in on what they can find by tapping on your link in bio using your Instagram bio space. For some awesome tips on how to do that, read “6 Steps to Create the Perfectly Branded Bio.”
Then, mention your link in bio in your caption CTAs so your followers can find the product, post or page that sparked your interest. This can be as simple as, “tap my link in bio to learn more!”
When your followers tap on your Smart.bio link, they’ll see your static links and individual post links neatly laid out on your custom landing page. There’s no chance that they’ll get lost or spend precious minutes searching for the thing that caught their eye – increasing your web traffic and helping you close sales!
Why Our Members Love Smart.bio
Our Smart.bio tool is a runaway hit with our members. We already have thousands of bloggers, small businesses and brands using Smart.bio daily – even though the tool just launched! 🙌. Here’s what our members are saying about Smart.bio:
Wellness For Womanhood: “Easiest and best thing I’ve done for my social media marketing so far.”
This is simply PHENOMENAL. You guys have truly outdone yourselves. I’m convinced this is the best bio tool out there. It combines the best features of all the ones I’ve seen, and the setup was effortless. Easiest and best thing I’ve done for my social media marketing so far. ❤️
Shavonne Morrison, Wellness for Womanhood
Nashi Food: “Just what I was looking for.”
It was super easy to set up! Just what I was looking for 🙂
Nadja Belgrave, Nashi Food
Shailaja Vishwanath, Blogging Coach: “Within a week of using Smart.bio, I dug into my Google Analytics and learned that people are actually clicking on the blog post links I’ve added!”
Shailaja opted to try Smart.bio and saw a huge jump in her click-through rate from her posted links.
She was so impressed by the tool that she wrote an entire blog post about why she loves Smart.bio!
Get Your Free Link in Bio Tool From Tailwind
Are you ready to grab your own Smart.bio and see your click-through rate from Instagram soar? Claim your FREE Smart.bio link here!
With Smart.bio, you can:
- Send traffic from Instagram to your best converting content AND your latest posts
- Stop swapping out your profile link. Your Smart.bio page automatically updates every time you post.
- Stay on Brand by customizing your Smart.bio page with your own colors, button text, and emojis!
- See the results with data about every click you get from Instagram. 🙌
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Are you using Smart.bio yet? Let us know about your experience in the comments!
Kristen Dahlin is the Content Marketing Manager at Tailwind — your new Marketing team, helping you create social media designs, schedule posts, and optimize across Instagram, Facebook, and Pinterest with one easy-to-use social media management tool. Kristen lives in rural Oklahoma with her husband Kyle, daughter Sophie, boxer Lila, and a very temperamental flower garden.