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Would you be interested if we told you there is one quick step you can take today to potentially increase Pinterest viewers, generate more engaged followers, AND get more actionable insights into the success of your Pins?

Yes? Well, here it is – claim your business website AS WELL AS  your Instagram, Etsy, and YouTube accounts on Pinterest.

Why Claim Your Instagram, Etsy, and YouTube Accounts on Pinterest?

Claiming your accounts allows you to connect other platforms where you create content to your Pinterest account. This will:

  • Allow you to see actionable analytics for this content,
  • Give you attribution on all Pins coming from your claimed account—this means your profile picture will show on all the Pins you and others save from your Instagram, Etsy, or YouTube accounts.
  • Potentially increase “monthly viewers” as Pinterest rolls in views on content saved  from your claimed accounts.

Additionally, when you save content from your claimed site, Pinterest pays special attention to the context you provide. The Boards you save your content to, along with the descriptions you add to the Boards and Pins, provide Pinterest with extra context and help the recommendation system surface your content in the most relevant searches and feeds. Now you can help Pinterest learn more about the content you save to ALL of these sites so that it may be more discoverable!

Want to grow traffic, leads & sales with Pinterest? This free training for creators & small businesses will help you develop a robust strategy for Pins that drive crazy traffic. Watch it now!

Reason #1 to Claim Your Accounts on Pinterest: More Actionable Analytics

When you save a Pin from a site you haven’t claimed, you only see stats based on actions taken on that particular Pin. For example, how many people have saved or viewed a close up of that Pin. This gives you an overview of YOUR impact on the success of this Pin on Pinterest.

When you claim your website, Instagram, Etsy, or YouTube account, you unlock the full view of your Pinterest stats.  When you save content from a site or social account you have claimed, you’ll see how that content is doing all across Pinterest.

From the Pin closeup, click “see more stats” to see the full performance, including aggregate stats for each of your Pins. Key metrics include impressions, close-ups, clicks, and saves as well as which boards your Pins are being saved to on Pinterest during the last day, week, or 30 days. Learn more about Pin stats.

This gives you valuable insights into which Pins of YOUR content is performing well on Pinterest now – this month, this week, even in the last day.

Reason #2 to Claim Your Accounts on Pinterest: Attract Engaged Followers

When you save content from a Pinterest account which has claimed a site, anyone viewing a closeup of the Pin will see that content creator’s image, Pinterest name, and a bright red “Follow” button. If someone saves YOUR content and another Pinner likes it enough to take a closer look, they may follow you. And, since they’re interested in your content, they will be likely to engage with your Pins when they appear in their feed! 🏆

When you save content from a creator who has not claimed their site on Pinterest, there is no creator image, no name, and no “Follow” button. 😞

But now, when you claim your accounts, any time someone saves your content from Instagram, Etsy, and YouTube to Pinterest, you’ll get the attribution you deserve on every single Pin – allowing you to attract followers from Pinterest to your social accounts! And Pinners will be able to easily follow you on Pinterest. In fact, there are two ways claiming your account and gaining attribution provide for building your following:

  1. Clicks on your Pin bring a Pinner to the content on your Instagram, Etsy, or YouTube account.
  2. Clicks on your profile photo on the Pin link to your profile on that account!

It’s not hard to see how this can lead to your developing a loyal following on Pinterest AND Instagram, Etsy, and YouTube. 🎉

Claim your YouTube, Etsy, or Instagram accounts and get more Pinterest followers!

Reason #3 to Claim Your Accounts on Pinterest: Higher Monthly Viewers Stats

You know that “Monthly Viewers” number that appears on Pinterest business profiles? Higher numbers here can help Pinners secure Influencer deals and generally provide a sense of your impact on the platform.

This number is the views on every piece of content you Pin, PLUS the views of anything that anyone else has Pinned from your claimed website. Claim your Instagram, Etsy, and YouTube accounts, and that number could grow tremendously as views to that content is rolled into your “monthly viewers” stat!

Content Pinned from your claimed sites will appear on the “Activity” tab on your profile as well.

How to Claim Your Instagram, Etsy, and YouTube Accounts on Pinterest

Claim your Instagram account from iOS and your Etsy and YouTube accounts from iOS or desktop (Android users, hold tight).

To claim accounts from desktop:
  1. Click the three-dot button icon  at the top of Pinterest to open your menu
  2. Click Settings  
  3. Scroll down to the “Claim other accounts” section
  4. Click Claim next to the accounts you want to link
  5. Confirm that you want to link accounts in the authorization window that pops up
To claim accounts from iOS:
  1. From your profile, tap the gear icon 
  2. Tap Edit profile
  3. In the “Claim additional accounts” section, tap Claim next to the account you want to link
  4. Confirm that you want to link accounts in the authorization window that pops up

When you return to your settings page, you should see “Claimed” next to the accounts you claimed. If there are existing Pins that match your claimed Etsy, Instagram or YouTube account, those Pins should be attributed to you within a few days. Any content you Pin from those accounts from now on will be attributed to you.

To Unclaim Your Accounts:

Go back in as outlined above and tap “Unclaim” next to the accounts you want to remove.

Q: Does this mean all my posts from other channels will be automatically published to Pinterest?

A: No. Only Pins you or other people save from your accounts will appear on Pinterest.

Does Claiming My Instagram, Etsy, and YouTube Channels Copy all my Posts to Pinterest?

No. You’ll need to save any content you want to share to Pinterest from those platforms. But anything that has already been saved from those channels will now (within about 48 hours of claiming) be attributed to you and will appear in your analytics and “Activity” tab on your profile.

How Do I Save my Instagram Images to Pinterest?

Visit your Instagram profile on your desktop and use your Pinterest “Save” extension to select an image to Pin now or your Tailwind extension to schedule it for later. You can also use this method to save other people’s Instagram images to Pinterest!

There’s an easier way, though. When you use Tailwind for Instagram, you can have your Instagram images post to Pinterest simultaneously! Read more about it or

Get started with Tailwind for Instagram.


In Conclusion:

Pinterest recommends that all businesses on Pinterest claim all available accounts. You’ll gain three powerful advantages by doing so:

  1. Actionable analytics on the Pins of ALL your content.
  2. Attribution and a prominent “Follow” button on all Pins of your content.
  3. Potentially increased “monthly viewers” stats.

So, what are you waiting for? Five minutes for three important advantages. It may be the most meaningful step you could take in your Pinterest marketing today.

📌 Pin me:

Alisa Meredith is Pinterest Product Specialist at Tailwind — — your new Marketing team, helping you create social media designs, schedule posts, and optimize across Instagram, Facebook, and Pinterest with one easy-to-use social media management tool.  She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends!  She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she’d like to admit to.

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  1. Avatar

    Thank you so much for this guide, I did not know this. It definitely is a great idea to claim these accounts on Pinterest, it can help in building your brand and can boost all of your accounts as well.
    Great share! I’ll definitely do this with my business account at Pinterest.

    • Alisa Meredith
      Alisa MeredithModerator

      You’re very welcome. I’m excited about it, too. 🙂

  2. Avatar

    great article, alas the first link 404’d it…. :/ … (the link straight after “Yes? Well, here it is”)

    • Alisa Meredith
      Alisa MeredithModerator

      Oh no! I fixed it – thank you!

  3. Avatar

    I have followed these instructions for both my Etsy store and my Instagram account…..I get to the point of it saying “Connecting” and then it says failed to connect. My Etsy store is KackiesKorner and my Instagram account is ClassicLegacy and my Pinterest account is ClassicLegacy. Do you have any advice on why this is not working?

    • Alisa Meredith
      Alisa MeredithModerator

      Hi Catherine. Hmmm, I don’t know why it wouldn’t be working, but you might try logging out of both accounts, logging back in and trying again. Hope that does it!

  4. Avatar
    Megan Sheakoski

    I have claimed IG, but wasn’t comfortable with YouTube when it said I was giving permission for Pinterest to manage the account. What do you think about giving that access?

  5. Avatar

    Thanks very much for this – didn’t know anything about claiming.
    However, I’m having the same problem as Catherine – Instagram just keeps “failing to connect.” I have, as you suggested, signed out and signed in to both Pinterest and Instagram.
    Also (and I may have just misread your advice), I’m trying to claim Instagram via my desktop because. on my android phone, Pinterest doesn’t even have and option to claim Instagram.
    But, it all worked great on all the other applications so thanks again!

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