How to Succeed without Facebook Audience Insights Tool

Audience hacking has been the name of the game for Facebook marketers… until now.  Facebook’s Analytics tool has provided valuable information for businesses interested in expanding their reach, understanding their

How to Grow Your Facebook Followers For Free

These days, most businesses have a Facebook page. Setting up an account is easy, and your new business profile can be live in a matter of minutes. Setting up your


How Jane Caldwell Built a Business of Imagination

One of Jane Caldwell’s college professors described her as being “grindingly thorough.” According to Jane, the professor didn’t mean it as a compliment, but Jane has found her perceptive tenacity

The Mother-Daughter Duo Serving Recipes to 7.8 Million Pinners

Brooke and Emma, a mother-daughter duo, wanted to start a business together once Emma turned 18. After years of finding recipes online and trying new ones together, they decided to


Good Instagram Profile Picture

How to Create the Perfect Instagram Profile Picture (8 Do’s and Don’ts)

Planning and perfecting your Instagram profile picture may seem like a lot of work, but trust us – it pays off. Your profile pic is your calling card and the

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A Guide to the Sincere Brand Personality

The sincere brand personality is one of the five dimensions of brand personality developed by Jennifer Aaker. This framework helps clarify the voice, tone, and presence of a brand to

Kenna McCall on Telling Stories with Eco-Friendly Jewelry

Whatever Kenna McCall does, she thoughtfully puts her heart and soul into which carried into her business. From a career as a licensed marriage and family therapist and social worker

How to Repurpose Your Social Media Content in Email Campaigns

Producing quality content takes time. And with businesses stretched thinned, keeping up with the demands of running multiple campaigns across multiple channels can easily leave you feeling stressed and frustrated.