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How the Tailwind Founders Built a Monumental Culture

I had the privilege to sit down with Tailwind’s co-founders, Danny Maloney and Alex Topiler, to talk about our company’s culture. The exact reason I told myself if I could

The Ideal Metrics to Track Social Media Performance

Have you ever heard of a little thing called social media metrics? These marketing tricks help you gauge the effectiveness of your social media strategy, which is pretty important no

May Marketing Dates to Remember and Post Ideas

Happy May! Between managing busy work and school schedules, making summer plans, keeping up with chores and errands, running your thriving business, and trying to enjoy the (finally) nice weather,

Facebook

How to Succeed without Facebook Audience Insights Tool

Audience hacking has been the name of the game for Facebook marketers… until now.  Facebook’s Analytics tool has provided valuable information for businesses interested in expanding their reach, understanding their

How to Grow Your Facebook Followers For Free

These days, most businesses have a Facebook page. Setting up an account is easy, and your new business profile can be live in a matter of minutes. Setting up your

Instagram

Creative Social Media Campaign Ideas to Learn From

With an excess of 4.5 billion people using the internet globally, the best place to run a marketing campaign is on social media. Social media campaigns are like the fuel

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Pinterest

Creative Social Media Campaign Ideas to Learn From

With an excess of 4.5 billion people using the internet globally, the best place to run a marketing campaign is on social media. Social media campaigns are like the fuel

How to Calculate and Maximize Social Media ROI

What is Social Media ROI? Social media ROI is simply the return on investment (ROI) from one’s social media marketing expenses and activities. Such expenses and activities might include ads,